Packed agenda on improving school communications set for September training event in Lexington

The annual fall institute of the Kentucky School Public Relations Association (KYSPRA) is designed to provide high-quality professional development for school district personnel engaged in any aspect of nurturing positive relationships with their stakeholders. It’s also the top opportunity to network with and learn from the “best of the best” among the state’s school system communications professionals.

The 2011 KYSPRA Fall Institute is Sept. 29-30 at the Embassy Suites in Lexington. Online registration is now open here Registration.

This year’s institute will focus on personal and professional leadership – allowing participants, as individuals, the opportunity to gain skills that will help them “Stand Above the Crowd!” and, as leaders in their district, to lead their district to “Stand Above the Crowd!”

Among the presenters for the institute are:

-Prichard Committee for Academic Excellence Executive Director and former superintendent Stu Silberman on ensuring student success
-Brad Hughes, KSBA: building a school PR program from the ground up (for the new and nearly-new school staff)
-Madison County Schools Superintendent Tommy Floyd on the power, effectiveness and credibility of school public relations
-Rhonda Caldwell, deputy director, KASA on leading with passion in stressful times
-Tony Mirones, WCPO-TV, Cincinnati on telling a school’s story through videography
-Marc C. Whitt, associate VP for Public Relations and Marketing, Eastern Kentucky University, on marketing a school district through social networking
-Ken Hughes, crisis communications expert, on effective communications in the middle of a crisis
-Marsha Carpenter, director of Daviess County Community Campus on high schools of tomorrow that meet students’ unique needs
-Madison County Schools Assistant Superintendent Kevin Hub on leadership styles that maximize PR capacities
-A statewide panel of education, government and media experts on dealing with employee issues that go public – what schools can say and should stay away from.

The event will conclude with the Outstanding Achievement in School Information Services (OASIS) Awards Banquet at noon on Friday. More than 200 school communications projects were entered this year. First Place products and programs will be on display prior to the awards luncheon.

EILA Credit is being requested for 10 hours.

Registration for the full event is $180 for KYSPRA members, $215 for nonmembers. One-day only attendance is available at $100 for members, $130 for non-members. The OASIS banquet may be attended as a single event for $40. The registration deadline is Sept. 23. Lodging has been reserved at the Embassy Suites at a rate of $139 per night through Aug. 29. For reservations, call (859) 455-5000 or 1-800-EMBASSY and be sure to mention the KYSPRA conference for this discounted rate. The rate includes the hotel’s huge breakfast daily and the manager’s evening snack reception.

This event, as a full, two-day event, is designed to be a comprehensive professional development opportunity for PR and other school district professionals. We hope you will consider inviting those on your staff who may benefit from this opportunity.

For more information, please contact Nancy Howe, Grant County Schools, at (859) 824-2859.

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